August 24, 2015

Lumen, the world's only commercially available retro-reflective bike just got better.

All Lumen bikes and framesets have been reduced in price by as much as $150. Permanently.

When it came time to have a new batch of frames packaged, shipped to L.A., coated, and returned, we made some phone calls, wrote some emails, and cut some deals for better pricing. But you don't need to bother with any of that. Here's the part for you:

    • If you want to build your own, we've got framesets $75-$100 off.
    • If you want to design your own complete, custom builds are now $100 cheaper in our bike builder.
    • If you want to just ride, our pre-designed Lumen One and Lumen Eight models offer the quickest turnaround.

By day, Lumen is a deep charcoal gray, with a slight iridescent sheen. At night, with direct light, Lumen shines with dramatic effect. There's no on/off switch and no batteries required, just integrated reflection.

For a more detailed explanation of how it works, and how it came to be, click here.