Liquid vs. Powder: What's Your Color?

Your bike has every right to look as good as it feels. That's why we offer hundreds of frame color options on each and every build in two distinct flavors: electrostatic powder coat or liquid paint.

What's the difference? Glad you asked.

Powder Coat

Powder coating is the process of applying colored pigment with a slight electric charge onto a grounded metal object. The powder is shot with compressed air and the electric attraction adheres the powder to the steel. The frame is then baked at nearly 400 degrees Fahrenheit, turning the dry pigment into a seamless coating that is both beautiful and highly durable. 

Our raw steel Valencia frames waiting to be coated.

Powder application in process.

The powdered pigment is swept up and used on another frame, making it a zero waste process.

Pros: Inexpensive, scratch resistant, fast, and consistent.

Cons: Special effects such as fades, stripes or custom designs are rarely possible.

Liquid Paint

The greatest benefit of liquid paint is the potential for detail. If you can imagine a color scheme, graphic or pattern it can be painted. However, the delicate details require more delicate care.

Valencia frame with multiple base colors, fades, graphics and a sparkle clear coat.

For the right bike, the detail is a must.

Pros: Highly detailed, unequaled depth and complexity (color fades, special effects and unique designs).

Cons: More expensive, less durable, and more time consuming.

Each bike and project will determine which technique is best. Either way, don't be shy about getting the look you want.



Keep in touch

Occasionally we share updates to show off new bicycles we've built, promote sales, and reveal new products added to our line-up. Choose a way to be informed:

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